Facebook fights for free Internet in India, global test-case
India has become a
battleground over the right to unrestricted Internet access, with local
tech start-ups joining the front line against Facebook Inc founder Mark
Zuckerberg and his plan to roll out free Internet to the country's
masses.The Indian government has ordered Facebook's Free Basics plan to be put on hold while it decides what to do.
The
program, launched in around three dozen developing countries, offers
pared-down web services on mobile phones, along with access to
Facebook's own social network and messaging services, without charge.
But
critics say the program, launched 10 months ago in India in
collaboration with operator Reliance Communications, violates principles
of net neutrality, the concept that all websites on the internet are
treated equally. It would put small content providers and start-ups that
don't participate in it at a disadvantage, they say.
"India
is a test case for a company like Facebook and what happens here will
affect the roll out of this service in other smaller countries where
perhaps there is not so much awareness at present," said Mishi
Choudhary, a New York-based lawyer who works on technology and Internet
advocacy issues.
Also at stake is
Facebook's ambition to expand in its largest market outside the United
States. Only 252 million of India's 1.3 billion people have Internet
access, making it a growth market for firms including Google and
Facebook.
RECORD SUBMISSIONS
The
Telecom Regulatory Authority of India (TRAI) said on Thursday it had
received record submissions for a public consultation that precedes the
rule-making process.
But more than three
quarters of the 1.8 million comments submitted by users via Facebook
will be disregarded as they did not follow the proper format, TRAI
Chairman Ram Sevak Sharma told a news conference.
In
the past week, Facebook has urged users in India to send a response to
the TRAI both through its social networking platform and through mobiles
by dialling a number that automatically generates a response on the
users' behalf.
However, the social media giant faces stiff resistance.
In
a letter seen by Reuters, the heads of nine start-ups including
Alibaba-backed Paytm and dining app Zomato have written to the TRAI
urging it to ensure Internet access was allowed without differential
pricing.
The executives said in
the letter, dated Tuesday, that differential pricing for Internet access
would lead to a "few players like Facebook with its Free Basics
platform acting as gate-keepers."
"There is no
reason to create a digital divide by offering a walled garden of limited
services in the name of providing access to the poor," they wrote.
Zuckerberg has got personally involved.
"We
know that for every 10 people connected to the Internet, roughly one is
lifted out of poverty," he wrote in The Times of India newspaper this
week. "We know that for India to make progress, more than 1 billion
people need to be connected to the Internet.
"What
reason is there for denying people free access to vital services for
communication, education, healthcare, employment, farming and women’s
rights?"
BOTH SIDES
A
Facebook spokesman said the aim of the Free Basics initiative was to
give people a taste of what the internet can offer. And Facebook has
issued a series of full-page newspaper advertisements and billboard
banners in an aggressive campaign to counter the protests.
"Free
Basics is at risk of being banned, slowing progress towards digital
equality in India," said an advertisement published in Mumbai newspapers
on Wednesday, urging Internet users to support the initiative.
Launched
last year in Zambia, Free Basics, earlier known as internet.org, has
run in to trouble elsewhere on grounds that it infringes the principle
of net neutrality. Authorities in Egypt effectively suspended the
service when a required permit was not renewed after it lapsed on
Wednesday.
The TRAI has asked
Facebook and Reliance Communications to suspend Free Basics until a
final policy decision is made next month.
"In
a democracy you have both sides - you have Facebook spending so much on
the campaign and on the other side you have internet activists making
their own efforts," the TRAI's Sharma told Reuters on Wednesday.
"Our job is to make a policy that is in the interest of telecom operators and end users in India."
(Reporting by Himank Sharm and Douglas Busvine; Writing by Sumeet Chatterjee; Editing by Raju Gopalakrishnan and Ian Geoghegan)
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